Rida Shazad

A graduate of the Indus Valley School of Art and Architecture with a degree in Textile Design, Rida Shazad entered the world of fashion design with the idea in mind that it’s a new era in fashion.

Today’s fashion is all about the individual and personal style of wearing high-end, low-end, classic labels and up-and-coming designers all together!

Her work and personal style has been inspired by this simple but interesting thought. She works with an array of colors along with a combination of artistic, fun and fascinating motifs that are worked upon modern and conventional cuts and designs with the help of traditional crafts and embroidery.

Summer 2012

Collection 2011